Whizz Kid to Produce Being… N-Dubz Presented by adidas Originals for Channel 4
Whizz Kid Entertainment has been commissioned by Channel 4 to produce Being… N-Dubz presented by adidas Originals (6×30’), a new series that gives audiences unique access to one of the UK’s hottest urban acts.
Using state of the art HD POV mini cameras fixed at the band members’ eye level, the series will offer an intimate and revealing look at the world through the eyes of Dappy, Tulisa and Fazer.
Being… N-Dubz presented by adidas Originals will follow the band as they go about their everyday lives. From recording new material, to visiting friends and family or making public appearances, the audience will feel as though they are right there with them. Whatever the band looks at, the viewer looks at; whoever they talk to, wherever they go and whatever they do the camera will be there, allowing the viewer to actually experience it through the band’s eyes.
Malcolm Gerrie, Chief Executive, Whizz Kid Entertainment, said: “Being… represents the ultimate in access television, using state of the art technology to see the world through the eyes of the talent. We are lucky to have secured the hottest act in the land for series one and I’m sure there will be many memorable moments across the six half-hours!”
Cath Lovesey, Editor, T4 & Music, added: “This series is bringing our viewers unique and unprecedented access to one of the hottest and certainly one of the most loved UK bands at the moment – we’re delighted the band have come to C4 and we know the series will be a riotous, unpredictable and entertaining journey.”
Jonathan Shalit said: “N-Dubz are currently the UK’s most successful urban act, signed to All Around the World Records in the UK and recently to US label, Island Def Jam, which also has Rihanna and Kanye West on its books. The band has to date achieved two platinum selling albums, a No.1 single, six Top 40 hits and three sell out tours. They have also collaborated with Tinchy Stryder and Mr. Hudson.”
Being… was originally piloted last year on T4, featuring Alesha Dixon and The Saturdays. It is based on an idea by Chris Graves.
Being… N-Dubz presented by adidas Originals is a Whizz Kid Entertainment production for Channel 4. It will be produced and directed by Tom McKay and Chris Graves, series produced by Jaime Brannan and executive produced by Malcolm Gerrie and Antonia Hurford-Jones for Whizz Kid Entertainment and Jonathan Shalit and Rich Castillo for N-Dubz. Neil McCallum and Cath Lovesey commissioned the series for Channel 4.
4 Ventures has taken rights to the series
Notes to editors:
Whizz Kid Entertainment was launched in 2006 and is owned jointly by Ingenious Media Active Capital Limited (IMAC) and former Initial CEO Malcolm Gerrie. The company was created to produce top quality programmes across a wide-range of genres including Entertainment; Factual Entertainment; Events and Music and has experienced in-house specialists in each field.
Whizz Kid Entertainment has secured a raft of commissions including Let’s Dance for …Comic Relief/ Sport Relief (BBC1), U2 on YouTube (YouTube), Elton’s New Year’s Eve Party – Live From the O2 Arena (ITV1 & ITV3), Countdown To Midnight: Take That & Guests Live At The O2 (ITV1 & ITV2), Happy Birthday Elton! (ITV1), The Orange British Academy Film Awards (BBC1), The BAFTA Television Awards (BBC1), George Michael: The Road To Wembley (Channel 4), The Nokia Green Room (Channel 4) Beauty And The Best (LivingTV), Help! I’ve Got A High Maintenance …. (five) plus a major on-line production – The Moonlight Signing of Harry Potter and the Deathly Hallows for Bloomsbury Publishing.
In 2006 Whizz Kid Entertainment acquired digital content specialists, Tough Cookie who have placed themselves at the forefront of the booming online video market. Tough Cookie specialises in producing content and live events for brands, labels and cross-media broadcasters, providing live music and interviews for syndication.
Franklin Rae Communications
020 7490 4050