Precious Media Sells U2360° At The Rose Bowl to Over 50 Countries
Precious Media Ltd, the multi-platform distribution company, has secured international sales for U2360° At The Rose Bowl.
The programme is a made for television edit of U2360° At The Rose Bowl, the concert DVD and Bluray due for release in the UK on June 7. Featuring live HD concert footage and new interviews with the members of U2 and the team around their 360° Tour – the programme, available in 44, 48 and 58 minutes, has been sold to over 50 countries worldwide.
Originally broadcast on YouTube, the concert was recorded in front of a record-breaking 98,000 people at the Rose Bowl in Pasadena as part of the U2360° Tour. Broadcast as U2 on YouTube and produced by Whizz Kid Entertainment, it was the first global streaming of a live concert on YouTube and attracted an audience of over ten million.
The property has been acquired by many of the world’s leading broadcasters, including Canal + (France), Canal + (Spain), Pro Sieben Sat 1 and Servus TV (Germany), RSI (Switzerland), Fox (Portugal), Antena 1 (Greece), Max and Channel V (Australia), Wowow (Japan), RSI (Switzerland), NRK 1 (Norway), YLE (Finland), HBO Adria (Croatia), Servus TV (Austria), HBO Bulgaria (Bulgaria), HBO Romania (Romania), NTV (Turkey), Channel V China (China), Star World SE Asia (Laos, Malaysia, Singapore, Myanmar and Hong Kong), Star World (India), Global TV (Indonesia), Channel 5 (Singapore), TVBS (Taiwan), Channel V Thailand (Thailand), YAN and HN TV (Vietnam), Globosat (Brazil), CTV (Canada), Red Media – Moscow (Russia).
Sky 1HD (UK) also picked up the rights to the show, which was broadcast at primetime on 31 May 2010.
Peter Christiansen, Managing Director, Precious Media Ltd, says: “U2’s Rose Bowl concert on YouTube was a global phenomenon – attracting viewers from every corner of the earth. So it was with some excitement that we undertook to distribute the television version internationally. We are delighted the property has attracted so many of the world’s leading broadcasters.”
U2360° At The Rose Bowl is a Whizz Kid Entertainment production for Principle Management Ltd and Mercury Records, part of Universal Music Group. It was directed by Tom Krueger, produced by Katherine Allen and Ned O’Hanlon and executive produced by Malcolm Gerrie for Whizz Kid Entertainment and Paul McGuinness.
Notes to editors:
Precious Media is a progressive Content Marketing Agency operating in the crossfire of where brands meet content.
An experienced team at Precious takes on complex assignments for major multi-national corporations, brand owners and institutions with content to exploit.
The company straddles a broad range of fields including Content Marketing, Branded Entertainment, Sponsorship, Content Affiliation, Broadcast, Mobile and Web Distribution and Location-based Marketing.
With a firm footing in music, sports and entertainment, Precious develops strategies, evaluates options, quantifies results and performs physical distribution of content in all shapes and forms. In some instances it acts solely as an advisor, while in others it takes direct responsibility for delivering the results.
By marrying content owners with advertisers and sponsors Precious maximises the return on media investment and delivers creative solutions to complex communication briefs.
Over the last year Precious has completed a number of assignments, from developing a global distribution strategy for FORMULA ONE’s ground-breaking concert-series F1 ROCKS WITH LG to helping EMI and APPLE CORPS use television and digital content to sell more than ten million remastered BEATLES albums. http://www.preciousmedia.net/home.html
Whizz Kid Entertainment was launched in 2006 and is owned jointly by Ingenious Media Active Capital Limited (IMAC) and former Initial CEO Malcolm Gerrie. The company was created to produce top quality programmes across a wide-range of genres including Entertainment; Factual Entertainment; Events and Music and has experienced in-house specialists in each field.
Whizz Kid Entertainment has secured a raft of commissions including Let’s Dance for …Comic Relief/ Sport Relief (BBC1), U2 on YouTube (YouTube), Elton’s New Year’s Eve Party – Live From the O2 Arena (ITV1 & ITV3), Countdown To Midnight: Take That & Guests Live At The O2 (ITV1 & ITV2), Happy Birthday Elton! (ITV1), The Orange British Academy Film Awards (BBC1), The BAFTA Television Awards (BBC1), George Michael: The Road To Wembley (Channel 4), The Nokia Green Room (Channel 4) Beauty And The Best (LivingTV), Help! I’ve Got A High Maintenance …. (five) plus a major on-line production – The Moonlight Signing of Harry Potter and the Deathly Hallows for Bloomsbury Publishing.
In 2006 Whizz Kid Entertainment acquired digital content specialists, Tough Cookie who have placed themselves at the forefront of the booming online video market. Tough Cookie specialises in producing content and live events for brands, labels and cross-media broadcasters, providing live music and interviews for syndication.
Franklin Rae Communications
020 7490 4050