Whizz Kid Entertainment

Whizz Kid Entertainment is a high-profile established independent production company based in the heart of London.

The company is trusted producer of prime-time entertainment in a range of genres for all the major UK broadcasters and enjoys an enviable track record in format origination, high-quality output and access to major talent.

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Let’s Dance Gets Toes Tapping Around the World

FremantleMedia has secured a raft of international format deals for Whizz Kid Entertainment’s celebrity led series, Let’s Dance.

Let’s Dance, originally commissioned by BBC ONE in the UK, sees well known celebrities pay homage to some of the world’s most iconic dance routines in front of a live audience. The stars battle it out each week in a bid to wow viewers with their moves and secure a place in the series finale, competing to be crowned Let’s Dance king or queen.

The format has been commissioned by RTL4 (Holland), Sat Eins (Germany), Channel Russia (Russia), Indosiar (Indonesia), TVJoj (Slovakia) and TV4 (Sweden).

Earlier this year, UK comedian Rufus Hound danced his way to the grand finale of BBC ONE’s Let’s Dance for Sport Relief, with a show-stopping performance of Cheryl Coles’ ‘Fight for this Love’. The show had a peak audience of 8 million viewers in its 7pm Saturday night slot. This followed a hugely successful first series, which saw Peep Show actor, Robert Webb, triumph with his interpretation of the famous Flashdance routine, which became a YouTube phenomenon with over 900,000 hits.

Malcolm Gerrie, CEO, Whizz Kid Entertainment, said: “Let’s Dance appeals to audiences of all ages – it brings out the best in its celebrity participants, who really have fun and enjoy performing the most weird and wonderful routines. It’s a great example of a format that is transferrable around the world and we are delighted with the success it has had so far.”

Rob Clark, President of Worldwide Entertainment for FremantleMedia, adds: “Let’s Dance is an upbeat, energetic and hugely entertaining format that has been a huge hit with the stars it features and the audiences who tune in to watch them perform. We’re very pleased to be working with Whizz Kid Entertainment on Let’s Dance, and we look forward to continuing to roll out this fantastic show through FremantleMedia’s global network of production companies.”





Notes to editors:

About FremantleMedia FremantleMedia is one of the leading creators and producers of entertainment brands in the world. FremantleMedia is part of the RTL Group, Europe’s largest television and radio broadcast company, which is in turn 90 percent owned by Bertelsmann AG, one of the world’s major media and entertainment companies. FremantleMedia’s worldwide production arm is responsible for many of the world’s highest rated prime time entertainment, drama, serial drama and factual entertainment programmes. FremantleMedia Enterprises is the brand extension arm of FremantleMedia, offering a one-stop-shop for all Licensing, Distribution and Home Entertainment around the world. The FremantleMedia Group (which includes talkbackTHAMES, UFA and Grundy amongst others) has operations in 22 countries, one of the most comprehensive global networks, creating nearly 10,000 hours of programming a year, rolling out more than 60 formats and managing over 300 individual titles. FremantleMedia has some of the world’s most sought after and long running formats in its catalogue, and globally, produces such programmes as: Idols (co-produced with 19 Productions in the US), The X Factor (co-produced with Syco in the UK), Got Talent (co-produced with Syco in the UK and the US), Neighbours, Family Feud, The Price is Right, Farmer Wants A Wife and Hole In The Wall.


Whizz Kid Entertainment was launched in 2006 and is owned jointly by Ingenious Media Active Capital Limited (IMAC) and former Initial CEO Malcolm Gerrie. The company was created to produce top quality programmes across a wide-range of genres including Entertainment; Factual Entertainment; Events and Music and has experienced in-house specialists in each field.

Whizz Kid Entertainment has secured a raft of commissions including Let’s Dance for… Comic Relief/ Sport Relief (BBC1), U2 on YouTube (YouTube), Elton’s New Year’s Eve Party – Live From the O2 Arena (ITV1 & ITV3), Countdown To Midnight: Take That & Guests Live At The O2 (ITV1 & ITV2), Happy Birthday Elton! (ITV1), The Orange British Academy Film Awards (BBC1), The BAFTA Television Awards (BBC1), George Michael: The Road To Wembley (Channel 4), The Nokia Green Room (Channel 4) Beauty And The Best (LivingTV), Help! IÕve Got A High Maintenance…. (five) plus a major on-line production – The Moonlight Signing of Harry Potter and the Deathly Hallows for Bloomsbury Publishing.

In 2006 Whizz Kid Entertainment acquired digital content specialists, Tough Cookie who have placed themselves at the forefront of the booming online video market. Tough Cookie specialises in producing content and live events for brands, labels and cross-media broadcasters, providing live music and interviews for syndication.


Press Contacts:

Franklin Rae Communications 
020 7490 4050

Robyn Vanoli-Salmon 

Mary Jones