Let’s Dance For Comic Relief Goes Interactive
BBC Interactive has commissioned Tough Cookie, part of independent production company Whizz Kid Entertainment, to produce exclusive online video content for Comic Relief’s ‘Let’s Dance’ website. www.bbc.co.uk/letsdance
Let’s Dance for Comic Relief, produced by Whizz Kid Entertainment and Dance Floor Limited, is an exciting new live entertainment series which will run over a 4 week period. It sees some of the nation’s favourite celebrities pay homage to iconic dance routines from films through to music videos, in a bid to wow viewers with their moves. Donning their dancing shoes, they will fight for a chance to be crowned champion of the dance floor. The prime time show launches on BBC One at 6.35pm on Saturday 21st February.
The ‘Let’s Dance’ website will be continuously updated with Tough Cookie content throughout the duration of Comic Relief. Week by week, the site will feature fresh exclusive content including clips from the show, “guess the celebrity” videos, rehearsal clips and backstage footage following individual celebrities right the way through to the finale of the programme. Filming will capture everything from the celebrity’s arrival at the show, rehearsals, pre – act nerves and the grand unveiling performance in front of a live studio audience.
Interaction is integral to the website, so to give viewers the chance to get involved, the show’s top choreographer Richard Marcel will appear in video dance tutorials, giving viewers the chance to master the iconic dance routines featured on the show for themselves.
Andy Wood, Operations Director at Tough Cookie, comments:
“This cross – platform content deal will really complement all the exciting broadcast activity around the programme, bringing Let’s Dance for Comic Relief to life online. This content will be developed completely in-house and we are delighted to be working with the BBC and Comic Relief on such a great cause.”
Whizz Kid Entertainment was launched in 2006 and is owned jointly by Ingenious Media Active Capital Limited (IMAC) and former Initial CEO Malcolm Gerrie. The company was created to produce top quality programmes across a wide-range of genres including Entertainment; Factual Entertainment; Events and Music and has experienced in-house specialists in each field.
In a short time Whizz Kid Entertainment has secured a raft of commissions including Let’s Dance for Comic Relief (BBC1), Elton’s New Year’s Eve Party – Live From the O2 Arena (ITV1 & ITV3), Countdown To Midnight: Take That & Guests Live At The O2 (ITV1 & ITV2), Happy Birthday Elton! (ITV1), The Orange British Academy Film Awards (BBC1), The BAFTA Television Awards (BBC1), George Michael: The Road To Wembley (Channel 4), The Nokia Green Room (Channel 4) Beauty And
The Best (LivingTV), Help! I’ve Got A High Maintenance …. (five) plus a major on-line production – The Moonlight Signing of Harry Potter and the Deathly Hallows for Bloomsbury Publishing.
Tough Cookie forms a key part of our strategy to deliver 360 degree multi-platform programming and have produced video content from over 400 artists (including Amy Winehouse, Duffy, Kanye West, Mary J Blige, McFly and Pussycat Dolls). Tough Cookie have been heavily involved in the development of BBC Radio’s online and mobile strategy. Productions include BBC Electric Proms, 6Music Hub Sessions, BBC Radio2 Music Club and content for BBC Radio1, 1xtra, BBC Radio 3 and BBC Red Button