Whizz Kid Entertainment

Whizz Kid Entertainment is a high-profile established independent production company based in the heart of London.

The company is trusted producer of prime-time entertainment in a range of genres for all the major UK broadcasters and enjoys an enviable track record in format origination, high-quality output and access to major talent.

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Channel 4 commission Independents Day series

Channel 4 has commissioned Tough Cookie, part of Whizz Kid Entertainment, to produce a fourpart music entertainment series as part of Independents Day, a new initiative from Association of Independent Music (AIM) to celebrate 50 years of independently released music.

The series commissioned by Neil McCallum, Commissioning Editor, T4, Youth and Music at Channel 4, will include in-depth interviews and performances by big-name artists who made their names through the independent scene covering their favourite songs for a double CD. The series will be filmed at a specially organised Independents Day 08 gig at London’s Cargo and broadcast in early July. Artists already confirmed include Futureheads, Maximo Park, The Charlatans and Feeder.

Central to the initiative is the release of a double CD. CD1 features well known artists covering their favourite independently released songs. CD2 includes a selection of new and upcoming acts, as chosen by the acts featured on CD1. The event will raise awareness of the importance of independently released music across the globe, and will raise money for the independent music community and their chosen charities.

Malcolm Gerrie, Chief Executive, Whizz Kid Entertainment, says: “We are thrilled to be a part of this exciting initiative and important debut fixture in the music industry calendar. Independent record labels are the lifeblood of music. Without it, and the likes of Island Records taking risks to find talent, there is a good chance that the world would never have heard artists such as Bob Marley or U2. These programmes will showcase and celebrate the legacy and also capture the talent and energy which is independent music.”

In addition MTV 2 will also be airing seven hours of music videos from 10 independent labels, which will be followed by a 120 minute Independents Day special feature. XFM are programming label documentaries, which will air over the weekend of 4th July and will include interviews with key independent music industry representatives and artists. An auction of music memorabilia will also run on eBay.

From the conception of Island Records in 1958 independent labels have long played a vital role in UK music. The likes of Chrysalis, Rough Trade, Factory, Beggars, Mute, and more recently XL Recordings, Domino, Warp, Wichita, Dance To The Radio and many others have often led the way in terms of both new talent and sales. Recent independent successes have included four Mercury Music Prize wins in a row (2003 – 2006), a quarter of all available prizes at the 2008 Brit Awards and the independent sector regularly accounts for 30% of all UK artist album awards (silver, gold, platinum/multi-platinum) and 27.5% of world music sales.

The initiative will raise money for a number of beneficiaries. In the UK, Independents Day 08 is raising money for charities C.A.L.M The Campaign Against Living Miserably, a charity helping with the issue of suicide amongst young men and The Musicians Benevolent Fund (MBF) which provides help and support to musicians and their dependants and those in related occupations when illness, accident or old age brings stress or financial burdens.





Notes to Editors:

Tough Cookie continues to be a pioneering force in the mod

Tough Cookie was launched in 2004 by Andy Wood and Neill Sullivan and has placed itself at the forefront of the booming online video market, having produced over 300 pieces of content for brands, cross-media broadcasters and record labels.

In music, Tough Cookie has filmed live shows from acts such as Amy Winehouse, Klaxons, Duffy, Editors, Kate Nash, Corinne Bailey Rae, The Feeling, The Fratellis, Dirty Pretty Things, Kanye West and Adele.

In live events, Tough Cookie has produced shows such as the Metal Hammer Awards, Ronnie Scotts Awards and the live webcast launch of the Fiat 500 for MSN.

Productions currently airing include the JD Set on Channel 4, BBC 6Music Hub Sessions and Tiscali Showcases. In an age where consumers have an infinite number of ways to consume entertainment, Tough Cookie provide an incredible solution to actively engaging viewers with content.

In 2007 Tough Cookie was acquired by Whizz Kid Entertainment.

Whizz Kid Entertainment was launched in 2006 and is owned jointly by IMAC (Ingenious Media Active Capital) and former Initial CEO Malcolm Gerrie. The company was created to produce top quality programmes across a wide-range of genres including Entertainment; Factual Entertainment; Events and Music and has experienced in-house specialists in each field.

In a short time, Whizz Kid Entertainment has secured a raft of commissions including The Nokia Green Room (Channel 4), Countdown To Midnight: Take That & Guests Live At The O2 (ITV1 & ITV2), Happy Birthday Elton! (ITV1), The Orange British Academy Film Awards (BBC1), Beauty And The Best (6- part series for LivingTV), Help! I’ve Got A High Maintenance Wife (five), music-reality show The Green Room (Channel 4), the British Academy Television Awards (BBC1) and George Michael: The Road To Wembley (Channel 4) plus a major on-line production – the moonlight signing of Harry Potter and the Deathly Hallows for Bloomsbury Publishing.

For further information please visit: 

www.whizzkid.tv or contact:

Tracey Lloyd: General Manager, Whizz Kid Entertainment
Tel: + 44 20 7440 2550 or + 44 7841 997682
Email: tracey@whizzkid.tv

Richard Lambert, Eulogy!
Vicky Beaney, Eulogy!
Tel: 020 7927 9999
Email: firstname@eulogy.co.uk