Whizz Kid Entertainment

Whizz Kid Entertainment is a high-profile established independent production company based in the heart of London. It is jointly owned by Ingenious Capital Management Ltd and founder and CEO Malcolm Gerrie.

The company is trusted producer of prime-time entertainment in a range of genres for all the major UK broadcasters and enjoys an enviable track record in format origination, high-quality output and access to major talent.

Press Releases

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Whizz Kid Entertainment has struck a deal to option the format rights to Pimp My Ride from the US-based originators of the format: Breakfast Anytime Inc.

The original series of Pimp My Ride launched in 2004 to a weekly average audience of 5 million viewers on MTV USA. Since then it has been seen by 1.6 billion people worldwide and continues to be one of the highest rating re-run shows in MTV history.