Whizz Kid Entertainment

Whizz Kid Entertainment is a high-profile established independent production company based in the heart of London. It is jointly owned by Ingenious Capital Management Ltd and founder and CEO Malcolm Gerrie.

The company is trusted producer of prime-time entertainment in a range of genres for all the major UK broadcasters and enjoys an enviable track record in format origination, high-quality output and access to major talent.

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BBC commissions third series of Let’s Dance from Whizz Kid Entertainment

BBC ONE has commissioned Whizz Kid Entertainment (WKE) to produce a third series of the hugely popular celebrity-led series Let’s Dance… for Comic Relief.

Let’s Dance sees well known celebrities pay homage to some of the world’s most iconic dance routines in front of a live studio audience. The stars battle it out each week in a bid to wow viewers with their moves and secure a place in the grand final. Claudia Winkleman and Steve Jones will once more be co-hosting the run.

Last series, UK comedian Rufus Hound danced his way to the winner’s podium of Let’s Dance for Sport Relief, with a show-stopping performance of Cheryl Coles’ ‘Fight for this Love’. The 4-part series won its slot each week with the finale peaking at an impressive 8 million viewers in its 7pm Saturday night slot.

Malcolm Gerrie, CEO, Whizz Kid Entertainment, said: “We are extremely excited to be producing a third series of Let’s Dance for BBC ONE and Comic Relief. In the long tradition of the charity, it’s great fun, full of laughs but is all for a serious cause. I didn’t think anyone could top Robert Webb’s Flashdance in series one but then along came Rufus Hound – now I’ve no doubt there is a very worthy successor to the two of them already waiting in the wings…”

Jo Wallace, Executive Editor, BBC Entertainment Commissioning, added: The last two series of “Let’s Dance for…have captured the hearts of the nation, bringing them a Saturday night show brimming with entertaining, jaw dropping and comical performances from a host of celebrities, all in the name of charity. It is a pleasure to have the series returning to our screens as part of a fantastic line up of programmes for Comic Relief 2011.”

Kevin Cahill, CEO, Comic Relief, said: “Let’s Dance was undoubtedly one of the big highlights of the Red Nose Day 2009 and Sport Relief 2010 campaigns, and I’m delighted that it’s back for a third series. Each year the artists taking part put everything into their jaw-dropping performances and we are confident the public will be both entertained and inspired to donate to Red Nose Day 2011.”

Let’s Dance is a Whizz Kid Entertainment production for BBC ONE. It will be directed by Richard Valentine, series produced by Barbara Lee and executive produced by Malcolm Gerrie, Lisa Chapman and Antonia Hurford–Jones for Whizz Kid Entertainment. Jo Wallace commissioned the series for BBC ONE and Comic Relief.

 

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Notes to editors:

Whizz Kid Entertainment was launched in 2006 and is owned jointly by Ingenious Media Active Capital Limited (IMAC) and former Initial CEO Malcolm Gerrie. The company was created to produce top quality programmes across a wide-range of genres including Entertainment; Factual Entertainment; Events and Music and has experienced in-house specialists in each field.

Whizz Kid Entertainment has secured a raft of commissions including Let’s Dance for …Comic Relief/ Sport Relief (BBC1), U2 on YouTube (YouTube), Elton’s New Year’s Eve Party – Live From the O2 Arena (ITV1 & ITV3), Countdown To Midnight: Take That & Guests Live At The O2 (ITV1 & ITV2), Happy Birthday Elton! (ITV1), The Orange British Academy Film Awards (BBC1), The BAFTA Television Awards (BBC1), George Michael: The Road To Wembley (Channel 4), The Nokia Green Room (Channel 4) Beauty And The Best (LivingTV), Help! I’ve Got A High Maintenance …. (five) plus a major on-line production – The Moonlight Signing of Harry Potter and the Deathly Hallows for Bloomsbury Publishing.

In 2006 Whizz Kid Entertainment acquired digital content specialists, Tough Cookie who have placed themselves at the forefront of the booming online video market. Tough Cookie specialises in producing content and live events for brands, labels and cross-media broadcasters, providing live music and interviews for syndication.

www.whizzkid.tv

Press Contacts:

Tracey Lloyd General Manager: Whizz Kid Entertainment Ltd
incorporating Tough Cookie…original digital entertainment 
4 Kingly Street | London | W1B 5PE 
Direct Line: 020 7440 2567 
Mobile: 07841 997682