BRINGING BACK PIMP MY RIDE

Whizz Kid Entertainment has struck a deal to option the format rights to Pimp My Ride from the US-based originators of the format: Breakfast Anytime Inc.
The original series of Pimp My Ride launched in 2004 to a weekly average audience of 5 million viewers on MTV USA. Since then it has been seen by 1.6 billion people worldwide and continues to be one of the highest rating re-run shows in MTV history.